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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
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Advertising effects
Electronic Commerce
Internet marketing
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
65
Werbung
65
Werbewirkung
56
Online-Marketing
28
USA
23
United States
23
Brand management
19
Markenführung
19
Social Web
19
Social web
19
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Communication
10
Kommunikation
10
Fernsehwerbung
8
Television advertising
8
Psychology of advertising
7
Target group
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Gender
5
Geschlecht
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Green marketing
5
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75
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Chang, Chun-Tuan
2
Dahlén, Micael
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Singh, Nitish
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Benmamoun, Mamoun
1
Berg, Hanna
1
Berger, Paul D.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Carlson, Les
1
Chammas, Cristiane Benedetti
1
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1
Chen, Cheng-Hsui
1
Chen, Huan
1
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1
Cherif, Emna
1
Cheung, Wah-leung
1
Choi, Jieun
1
Christy, Katheryn R.
1
Clancy, Kevin J.
1
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Journal of advertising research
Journal of business research : JBR
344
Journal of retailing and consumer services
313
Journal of marketing communications
162
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
142
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
International journal of advertising : the quarterly review of marketing communications
99
Journal of internet commerce
94
Journal of promotion management : innovations in planning and applied research
91
Psychology & marketing
91
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Electronic commerce research
80
International journal of electronic marketing and retailing : IJEMR
78
International journal of hospitality management
78
Journal of promotion management : JPM
76
The journal of product & brand management
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
Asia Pacific journal of marketing and logistics
67
Cogent business & management
67
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
67
Information systems research : ISR
56
International journal of consumer studies
55
Management science : journal of the Institute for Operations Research and the Management Sciences
53
Journal of marketing
52
Marketing letters : a journal of research in marketing
52
International journal of e-business research : an official publication of the Information Resources Management Association
50
Journal of advertising : official publication of the American Academy of Advertising
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of marketing research : JMR
48
The journal of brand management : an international journal
48
Journal of electronic commerce research : JECR
47
Journal of retailing
47
European journal of marketing : EJM
46
Tourism management : research, policies, practice
46
Marketing intelligence & planning
44
SpringerLink / Bücher
44
International journal of business information systems : IJBIS
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Journal of management information systems : JMIS
41
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ECONIS (ZBW)
75
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1
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
2
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
3
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
4
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
10
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
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