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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Advertising effects
Internet marketing
Marketingmanagement
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
65
Werbung
65
Werbewirkung
56
Online-Marketing
28
USA
23
United States
23
Brand management
19
Markenführung
19
Social Web
19
Social web
19
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Communication
10
Kommunikation
10
Fernsehwerbung
8
Television advertising
8
Psychology of advertising
7
Target group
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
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Electronic Commerce
5
Gender
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Geschlecht
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Green marketing
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Carlson, Les
2
Chang, Chun-Tuan
2
Dahlén, Micael
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Singh, Nitish
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Benmamoun, Mamoun
1
Berg, Hanna
1
Berger, Paul D.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Chammas, Cristiane Benedetti
1
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1
Chen, Cheng-Hsui
1
Chen, Huan
1
Chen, Long
1
Cherif, Emna
1
Cheung, Wah-leung
1
Choi, Jieun
1
Christy, Katheryn R.
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Journal of advertising research
Journal of business research : JBR
352
Journal of retailing and consumer services
238
Journal of marketing communications
185
International journal of advertising : the review of marketing communications
162
International journal of internet marketing and advertising : IJIMA
133
International journal of advertising : the quarterly review of marketing communications
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
94
Journal of promotion management : innovations in planning and applied research
94
The journal of product & brand management
94
Psychology & marketing
90
Journal of promotion management : JPM
78
International journal of hospitality management
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
The journal of brand management : an international journal
71
Asia Pacific journal of marketing and logistics
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Journal of marketing
64
European journal of marketing : EJM
60
Marketing letters : a journal of research in marketing
59
Cogent business & management
58
Journal of internet commerce
55
Journal of marketing research : JMR
55
International journal of electronic marketing and retailing : IJEMR
53
Journal of marketing management : MM
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Journal of advertising : official publication of the American Academy of Advertising
51
Marketing intelligence & planning
51
The journal of consumer marketing
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
46
International journal of consumer studies
45
Young consumers : insight and ideas for responsible marketers
45
Journal of strategic marketing
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Tourism management : research, policies, practice
43
Journal of retailing
41
Electronic commerce research
40
Journal of global marketing
39
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ECONIS (ZBW)
76
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
10
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
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