//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Konsumverhalten"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Internet marketing
Social web
Consumer behaviour
165
Konsumentenverhalten
165
Advertising
65
Werbung
65
Werbewirkung
56
Online-Marketing
28
USA
23
United States
23
Brand management
19
Markenführung
19
Social Web
19
Brand
15
Markenartikel
15
Brand image
14
Markenimage
14
Communication
10
Kommunikation
10
Fernsehwerbung
8
Television advertising
8
Psychology of advertising
7
Target group
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Green marketing
5
more ...
less ...
Online availability
All
Undetermined
43
Type of publication
All
Article
80
Type of publication (narrower categories)
All
Article in journal
80
Aufsatz in Zeitschrift
80
Language
All
English
80
Author
All
Chang, Chun-Tuan
2
Dahlén, Micael
2
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Singh, Nitish
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
Balaban, Delia Cristina
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Benmamoun, Mamoun
1
Berg, Hanna
1
Berger, Paul D.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Buil, Isabel
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Cao, Jiaqi
1
Carlson, Les
1
Cases, Anne-Sophie
1
Chammas, Cristiane Benedetti
1
Chao, Naipeng
1
Chen, Huan
1
Chen, Long
1
Cherif, Emna
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
407
Journal of retailing and consumer services
286
Journal of marketing communications
176
International journal of advertising : the review of marketing communications
165
International journal of internet marketing and advertising : IJIMA
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
International journal of advertising : the quarterly review of marketing communications
107
Journal of promotion management : innovations in planning and applied research
100
Psychology & marketing
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
The journal of product & brand management
92
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
90
International journal of hospitality management
78
Journal of promotion management : JPM
74
Journal of internet commerce
72
International journal of electronic marketing and retailing : IJEMR
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Technological forecasting & social change : an international journal
68
The journal of brand management : an international journal
65
International journal of consumer studies
64
Asia Pacific journal of marketing and logistics
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
Cogent business & management
56
Marketing letters : a journal of research in marketing
56
Journal of marketing
54
Electronic commerce research
52
Journal of advertising : official publication of the American Academy of Advertising
51
Journal of electronic commerce research : JECR
51
Journal of marketing research : JMR
51
Tourism management : research, policies, practice
51
European journal of marketing : EJM
50
Young consumers : insight and ideas for responsible marketers
50
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Information systems research : ISR
47
Journal of international consumer marketing
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of marketing management : MM
46
Journal of management information systems : JMIS
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
80
Showing
1
-
10
of
80
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
6
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
7
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
8
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
9
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
10
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->