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~isPartOf:"Journal of advertising research"
~subject:"Aromastoff"
~subject:"Event-Marketing"
~subject:"Markenführung"
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Journal of advertising research
Sensory marketing : research on the sensuality of products
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AMS review : official publication of the Academy of Marketing Science
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Ekonomika poľnohospodárstva : vedecké periodikum k otázkam agrárnej ekonomiky a politiky
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International journal of advertising : the quarterly review of marketing communications
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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2
Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen
;
Eleuch, Amira
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
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