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~isPartOf:"Journal of advertising research"
~subject:"Australien"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Web 2.0 technologies"
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Australien
Communication
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Wiesenfeld, David
2
Araujo, Theo
1
Bush, Kristin
1
Buttle, Francis A.
1
Campbell, Colin
1
Chang, Shin-Shin
1
Cohen, Justin
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Mooth, Rob
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Neijens, Peter
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Riegner, Cate
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Journal of advertising research
Journal of business research : JBR
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
SpringerLink / Bücher
33
Journal of retailing and consumer services
30
HMD : Praxis der Wirtschaftsinformatik
27
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Corporate communications : an international journal
22
Psychology & marketing
22
Journal of communication management : an international journal
20
Technological forecasting & social change : an international journal
20
Industrial marketing management : the international journal for industrial and high-tech firms
17
Information systems research : ISR
17
International journal of internet marketing and advertising : IJIMA
17
Journal of management information systems : JMIS
16
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of networking and virtual organisations : IJNVO
13
International journal of technology marketing : IJTMkt
13
Journal of strategic marketing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Management information systems : mis quarterly
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
The journal of brand management : an international journal
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Journal of travel and tourism marketing
12
Business horizons
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of marketing management : MM
11
Journal of organizational computing and electronic commerce
11
Social Software in Unternehmen
11
Tourism management : research, policies, practice
11
Web 2.0 : neue Perspektiven für Marketing und Medien
11
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
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ECONIS (ZBW)
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1
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
2
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
3
What motivates consumers to re-tweet brand content? : the impact of information, emotion, and traceability on pass-along behavior
Araujo, Theo
;
Neijens, Peter
;
Vliegenhart, Rens
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 284-295
Persistent link: https://www.econbiz.de/10011397062
Saved in:
4
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
5
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
6
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas
;
Dahlén, Micael
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 313-320
Persistent link: https://www.econbiz.de/10009127041
Saved in:
7
The value of listening : heeding the call of the snuggle
Wiesenfeld, David
;
Bush, Kristin
;
Sikdar, Ronjan
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003971411
Saved in:
8
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
9
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
10
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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