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~isPartOf:"Journal of advertising research"
~subject:"Brand"
~subject:"Theory"
~subject:"Viral marketing"
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Search: subject_exact:"Impact of advertising"
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Brand
Theory
Viral marketing
Advertising effects
269
Werbewirkung
269
Advertising
95
Werbung
95
USA
67
United States
67
Internet marketing
57
Online-Marketing
57
Consumer behaviour
56
Konsumentenverhalten
56
Fernsehwerbung
37
Television advertising
37
Brand management
23
Markenführung
23
Emotion
20
Brand image
19
Markenimage
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Social Web
17
Social web
17
Werbepsychologie
17
Advertising planning
16
Werbeplanung
16
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
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8
Großbritannien
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Fay, Brad
2
Keller, Ed
2
Precourt, Geoffrey
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Al-Shuaili, Ahmed Hamed
1
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1
Berger, Paul D.
1
Chang, Chun-Tuan
1
Chen, Tsai
1
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1
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1
Haley, Eric John
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1
Lee, Hsiang-ming
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1
Meurs, Lex van
1
Meyer, Jeffrey
1
Michel, Géraldine
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Milfeld, Tyler
1
Riet, Jonathan van 't
1
Sabri, Ouidade
1
Scarpi, Daniele
1
Song, Reo
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Strutton, David
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Thorbjørnsen, Helge
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Journal of advertising research
Journal of business research : JBR
36
Journal of marketing communications
29
The journal of product & brand management
25
International journal of advertising : the review of marketing communications
23
Journal of retailing and consumer services
19
Marketing : ZFP ; journal of research and management
19
Gabler Edition Wissenschaft
16
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
SpringerLink / Bücher
15
The journal of brand management : an international journal
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of promotion management : JPM
14
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
European journal of marketing : EJM
10
Marketing letters : a journal of research in marketing
10
Journal of the Academy of Marketing Science
9
Asia Pacific journal of marketing and logistics
8
Berichte aus der Betriebswirtschaft
8
Faculty & research / Insead : working paper series
8
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
8
Springer eBook Collection / Business and Economics
8
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
International journal of electronic commerce : IJEC
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
American journal of agricultural economics
6
Marketing intelligence & planning
6
A master class in brand planning : the timeless works of Stephen King
5
Europäische Hochschulschriften / 5
5
International advertising and communication : current insights and empirical findings
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
19
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1
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
4
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Meyer, Jeffrey
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
7
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
8
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
9
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
10
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
Saved in:
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