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~isPartOf:"Journal of advertising research"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Markenartikel"
~subject:"Success factor"
~subject:"Theory"
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Journal of advertising research
SpringerLink / Bücher
11
A master class in brand planning : the timeless works of Stephen King
9
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Journal of advertising : official publication of the American Academy of Advertising
6
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6
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4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
Strategische Kommunikationsplanung
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UTB / Betriebswirtschaftslehre
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Gabler Edition Wissenschaft
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Creating success
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European journal of operational research : EJOR
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbuch der Marktforschung
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International advertising and communication : current insights and empirical findings
2
International journal of advertising : the quarterly review of marketing communications
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of consumer behaviour : an international research review
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leitfaden Online-Marketing ; [Bd. 1]
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Marken- und Produktmanagement
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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1
The risk of omitting warmth or competence information in ads : advertising strategies for hedonic and utilitarian brand types
Peter, Christina
;
Ponzi, Milan
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 423-432
Persistent link: https://www.econbiz.de/10011966603
Saved in:
2
The China puzzle : the powerful impact of strategic thinking in the world's fastest growing advertising market
In:
Journal of advertising research
51
(
2011
)
4
,
pp. 634-642
Persistent link: https://www.econbiz.de/10009502565
Saved in:
3
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
Saved in:
4
Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max
;
Romer, Ellen
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 313-325
Persistent link: https://www.econbiz.de/10003611046
Saved in:
5
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
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