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~isPartOf:"Journal of advertising research"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
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Search: subject:"Werbung"
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Konsumentenverhalten
Psychology of advertising
Relationship marketing
Werbung
234
Advertising effects
210
Werbewirkung
210
Advertising
209
Internet marketing
114
Online-Marketing
114
Consumer behaviour
103
USA
90
United States
90
Fernsehwerbung
75
Television advertising
75
Brand management
42
Markenführung
42
Social Web
34
Social web
34
Advertising planning
28
Werbeplanung
28
Brand image
23
Markenimage
23
Marketing management
21
Marketingmanagement
21
Target group
20
Werbepsychologie
20
Zielgruppe
20
Markenartikel
19
Brand
18
Print advertising
18
Printwerbung
18
Viral marketing
17
Virales Marketing
17
Emotion
16
Celebrity endorsement
15
Celebrity-Werbung
15
Creativity
14
Kreativität
14
Media usage
14
Mediennutzung
14
Advertising industry
11
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69
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Article
117
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1
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118
Aufsatz in Zeitschrift
118
Case study
2
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2
Collection of articles of several authors
1
Sammelwerk
1
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English
118
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Dahlén, Micael
4
Droulers, Olivier
3
Ford, John B.
3
Kennedy, Rachel
3
Bellman, Steven
2
Betts, Kevin R.
2
Chang, Chun-Tuan
2
Johnson, Mihaela
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
O'Donoghue, Amie C.
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Rosengren, Sara
2
Singh, Nitish
2
Spielmann, Nathalie
2
Youn, Kibum
2
Abitbol, Alan
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Amarantini, David
1
Ambika, Anupama
1
Antioco, Michael
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Bakir, Aysen
1
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1
Bao, Yeqing
1
Barros, Lucia Salmonson Guimarães
1
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1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Benmamoun, Mamoun
1
Berger, Paul D.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
336
Journal of retailing and consumer services
197
Journal of marketing communications
165
International journal of advertising : the review of marketing communications
160
International journal of internet marketing and advertising : IJIMA
141
Psychology & marketing
124
International journal of advertising : the quarterly review of marketing communications
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of advertising : official publication of the American Academy of Advertising
94
Journal of promotion management : innovations in planning and applied research
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of promotion management : JPM
71
The journal of product & brand management
69
International journal of hospitality management
67
International journal of electronic marketing and retailing : IJEMR
64
Journal of international consumer marketing
61
Asia Pacific journal of marketing and logistics
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
59
International marketing review
58
Journal of internet commerce
58
SpringerLink / Bücher
57
Journal of global marketing
56
The journal of brand management : an international journal
56
Journal of marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Journal of international marketing
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
51
Marketing intelligence & planning
51
Journal of marketing research : JMR
50
Cogent business & management
47
International journal of consumer studies
46
European journal of marketing : EJM
45
Journal of advertising
45
Management science : journal of the Institute for Operations Research and the Management Sciences
45
Marketing letters : a journal of research in marketing
43
Young consumers : insight and ideas for responsible marketers
42
Electronic commerce research
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
118
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118
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
4
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
5
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
6
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
7
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
8
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
9
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
10
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
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