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~isPartOf:"Journal of advertising research"
~subject:"Managers"
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Journal of advertising research
Academy of Management journal : AMJ
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Handbook of research methods for corporate governance : innovative methods for future research
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
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2
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Saved in:
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Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
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