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~isPartOf:"Journal of advertising research"
~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Werbewirkung
Brand management
65
Markenführung
65
Advertising effects
23
Advertising
22
Werbung
22
Consumer behaviour
19
Konsumentenverhalten
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Brand
14
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Aufsatz in Zeitschrift
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Milfeld, Tyler
3
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Youn, Kibum
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Al-Shuaili, Ahmed Hamed
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Journal of advertising research
Journal of business research : JBR
148
The journal of product & brand management
86
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
54
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
38
Journal of promotion management : innovations in planning and applied research
37
Journal of promotion management : JPM
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
Marketing intelligence & planning
24
Journal of marketing management : MM
23
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing
19
Journal of internet commerce
18
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
Journal of the Academy of Marketing Science
17
European journal of marketing : EJM
16
Journal of global marketing
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
European journal of marketing
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Journal of international consumer marketing
13
Journal of marketing research : JMR
13
European Sport management quarterly : ESMQ
12
International journal of sports marketing & sponsorship
12
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ECONIS (ZBW)
26
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic
branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
8
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
9
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
10
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
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