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The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Whitler, Kimberly A.
;
Farris, Paul W.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011707542
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2
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
3
The 1980s - Overcontrol in Advertising Experiments - June-July 1984, Volume 24, No. 3, pages 37-42 - Farris and Reibstein argue that state-of-the-art experiments over-control the e...
Farris, Paul W.
;
Relbstein, David J.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 73-78
Persistent link: https://www.econbiz.de/10006514301
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