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Journal of advertising research
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Electronic commerce in small to medium-sized enterprises : frameworks, issues and implications
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Industrial marketing management : the international journal for industrial and high-tech firms
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Comparing the Effectiveness of the Web Site with Traditional Media - Managers compare the relative effectiveness of the Web site with traditional media like television, radio, news...
Leong, Elaine K.F.
;
Huang, Xueli
;
Stanners, Paul-John
- In:
Journal of advertising research
38
(
1998
)
5
,
pp. 44-52
Persistent link: https://www.econbiz.de/10006520925
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