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Lee, Dong Hwan
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Park, Chan Wook
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Journal of advertising research
Journal of business research : JBR
19
International journal of production research
14
Journal of business ethics : JOBE
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Social Indicators Research
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International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
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Journal of Business Research
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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European Journal of Operational Research
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Fisher College of Business working paper series
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Journal of Business Ethics
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Packaging technology & science : an international journal
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Physica A: Statistical Mechanics and its Applications
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The journal of corporate finance : contracting, governance and organization
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Working papers / Department of Economics, University of Connecticut
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Working papers / University of Connecticut, Department of Economics
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Economic modelling
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IIE transactions / Institute of Industrial Engineers, Norcross, Ga : industrial engineering and development
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International journal of electronic customer relationship management : IJECRM
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Journal of banking & finance
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Pacific-Basin finance journal
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Psychology & marketing
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SIER working paper series
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of international money and finance
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
2
Conceptualization and measurement of multidimensionality of integrated marketing communications
Lee, Dong Hwan
;
Park, Chan Wook
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 222-236
Persistent link: https://www.econbiz.de/10003610473
Saved in:
3
Conceptualization and Measurement of Multidimensionality of Integrated Marketing Communications
Lee, Dong Hwan
;
Park, Chan Wook
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 222-236
Persistent link: https://www.econbiz.de/10007874358
Saved in:
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