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Cornelissen, Joep P.
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Lock, Andrew R.
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Journal of advertising research
European Journal of Marketing
18
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Marketing Intelligence & Planning
2
Journal of customer behaviour
1
Management learning : the journal for managerial and organizational learning
1
Marketing intelligence & planning
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Nonprofit marketing : sectoral applications
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Qualitative marketing research : approaches, techniques and analysis
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OLC EcoSci
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Advertising Research and Its Influence on Managerial Practice
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
42
(
2002
)
3
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006508829
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2
Theoretical Concept or Management Fashion? Examining the Significance of IMC - One of the most enduring questions that advertisers and marketers have been faced with is whether Int...
Cornelissen, Joep P.
;
Lock, Andrew R.
- In:
Journal of advertising research
40
(
2000
)
5
,
pp. 7-16
Persistent link: https://www.econbiz.de/10006514510
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