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The advertisement puts me down, but I like it : examining an emerging type of audience-targeted negative advertisement
Sun, Hongjie
;
Luo, Yong
;
Liu, Feifei
;
Lowe, Ben
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10014317775
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