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Consumer behaviour
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Nataraajan, Rajan
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Journal of advertising research
Journal of business research : JBR
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Psychology & marketing
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Journal of Business Research
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Psychology & Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of professional services marketing
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European journal of marketing : EJM
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Omega
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni
;
Viglia, Giampaolo
;
Nataraajan, Rajan
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
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2
Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
Saved in:
3
The Impact of Employment Status on Married Women's Perceptions of Advertising Message Appeals
Widgery, Robin
;
Angur, Madhukar G.
;
Nataraajan, Rajan
- In:
Journal of advertising research
37
(
1997
)
1
,
pp. 54-62
Persistent link: https://www.econbiz.de/10006527524
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