//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Zufryden, Fred S."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Rundfunkwerbung
1
Vereinigte Staaten
1
Type of publication
All
Article
5
Language
All
Undetermined
5
Author
All
Zufryden, Fred S.
5
Pedrick, James H.
2
Sankaralingan, Avu
1
Published in...
All
Journal of advertising research
Management Science
5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing Science
3
Decision sciences : DS
1
European Journal of Operational Research
1
International journal of electronic commerce : IJEC
1
Journal of Advertising Research
1
Journal of marketing research : JMR
1
Management science : journal of the Institute of Management Sciences ; application and theory
1
Marketing planning models
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Journal of Business
1
The journal of business : B
1
more ...
less ...
Source
All
OLC EcoSci
4
ECONIS (ZBW)
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The 1980s - Predicting Trial, Repeat, and Sales Response from Alternative Media Plans - June-July 1982, Volume 22, No. 3, pages 45-52 - Zufryden uses split-cable data to predict tr...
Zufryden, Fred S.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 65-72
Persistent link: https://www.econbiz.de/10006514302
Saved in:
2
Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model
Zufryden, Fred S.
- In:
Journal of advertising research
36
(
1996
)
4
,
pp. 29-42
Persistent link: https://www.econbiz.de/10006531348
Saved in:
3
Measuring the Competitive Effects of Advertising Media Plans
Pedrick, James H.
;
Zufryden, Fred S.
- In:
Journal of advertising research
33
(
1993
)
6
,
pp. 11-20
Persistent link: https://www.econbiz.de/10006540263
Saved in:
4
Zapping and Its Impact on Brand Purchase Behavior
Zufryden, Fred S.
;
Pedrick, James H.
;
Sankaralingan, Avu
- In:
Journal of advertising research
33
(
1993
)
1
,
pp. 58-66
Persistent link: https://www.econbiz.de/10006540313
Saved in:
5
Optimizing local radio reach
Zufryden, Fred S.
- In:
Journal of advertising research
14
(
1974
)
5
,
pp. 63-68
Persistent link: https://www.econbiz.de/10003033760
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->