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Astous, Alain d'
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Journal of advertising research
Journal of sports economics
119
Journal of sport management : the official journal of the North American Society of Sport Management
64
Sport management review
53
European Sport management quarterly : ESMQ
49
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Applied economics
26
International journal of sports marketing & sponsorship
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Discussion paper series / IZA
21
Applied economics letters
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Sport and migration : borders, boundaries and crossings
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Economic inquiry : journal of the Western Economic Association International
15
Department of Economics working paper
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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NBER working paper series
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
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Working paper / National Bureau of Economic Research, Inc.
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Eastern economic journal
8
IZA Discussion Paper
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NBER Working Paper
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Sport, Business and Management : an international journal ; SBM
8
Journal of business research : JBR
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Discussion paper and working paper series / QUT School of Economics and Finance
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Young Consumers
6
Atlantic economic journal : AEJ
5
Contemporary economic policy : a journal of Western Economic Association International
5
Journal of Consumer Marketing
5
Journal of promotion management : innovations in planning and applied research
5
Middlebury College working paper series
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Schriftenreihe Sportökonomie in Forschung und Praxis
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Sportökonomie
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Working papers / Department of Economics, West Virginia University
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Young consumers : insight and ideas for responsible marketers
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European journal of operational research : EJOR
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Journal of Product & Brand Management
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Journal of labor economics
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Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
2
For better, for worse? : what to do when celebrity endorsements go bad
Carrillat, François A.
;
Astous, Alain d'
;
Lazure, Josianne
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009745878
Saved in:
3
The economic value of celebrity endorsements
Elberse, Anita
;
Verleun, Jeroen
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10009618401
Saved in:
4
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.
;
Laczniak, Gene R.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
Saved in:
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