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Journal of advertising research
Journal of retailing and consumer services
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Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The journal of consumer marketing
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International journal of retail & distribution management
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of Islamic marketing : JIMA
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Tourism management : research, policies, practice
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Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
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International journal of advertising : the quarterly review of marketing communications
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International journal of wine business research : IJWBR
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Journal of Asian finance, economics and business : JAFEB
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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Global marketing strategies for the promotion of luxury goods
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Handbook of research on retailer-consumer relationship development
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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
2
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
3
Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
Saved in:
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