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Journal of advertising research
European Sport management quarterly : ESMQ
224
Journal of sport management : the official journal of the North American Society of Sport Management
220
Sport management review
212
International journal of sport management and marketing : IJSMM
139
International journal of sports marketing & sponsorship
94
Journal of sports economics
81
Sport marketing quarterly : preferred journal of the Sport Marketing Association
78
International journal of sport finance
53
Applied economics
38
European journal of operational research : EJOR
36
Social Science & Medicine
36
Discussion paper series / IZA
34
Sport, Business and Management : an international journal ; SBM
33
Journal of business research : JBR
32
Tourism management : research, policies, practice
26
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
25
Working paper / National Bureau of Economic Research, Inc.
24
NBER working paper series
23
SpringerLink / Bücher
23
Tourism economics : the business and finance of tourism and recreation
20
The business of sport management
19
Applied economics letters
18
IZA Discussion Paper
18
Sport and migration : borders, boundaries and crossings
18
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
NBER Working Paper
17
Tourism management perspectives : TMP
17
IZA Discussion Papers
15
Interfaces : the INFORMS journal on the practice of operations research
14
Managing sport business : an introduction
14
Mathematica Policy Research Reports
14
Leisure studies : the journal of the Leisure Studies Association
13
Faculty research series / Holy Cross, Economics and Accounting
12
International journal of forecasting
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Routledge research in sport business and management
12
Southern economic journal
12
Springer eBook Collection
12
The economics of sport, health and happiness : the promotion of well-being through sporting activities
12
The journal of gambling business and economics
12
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ECONIS (ZBW)
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Do sport sponsorship announcements help or hurt rival sponsors' market values? : comparing the stock returns of sponsors and their rivals in the United States and Japan
Takeda, Fumiko
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10013325502
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2
Are brands wasting money on sport sponsorships? : a new look at brand personality, brand equity, and official sponsorship effects
Wakefield, Lane
;
Wakefield, Kirk
;
Keller, Kevin Lane
; …
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012643007
Saved in:
3
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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