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~isPartOf:"Journal of air transport management"
~isPartOf:"Journal of retailing"
~subject:"Airline partnerships"
~type_genre:"Article in journal"
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Kundenbindungsprogramm
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An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia
;
O'Connell, John F.
- In:
Journal of air transport management
65
(
2017
),
pp. 63-75
Persistent link: https://www.econbiz.de/10011785603
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