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~isPartOf:"Journal of behavioral decision making"
~person:"Karsh, Noam"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
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How the consideration of positive emotions influences persuasion : the differential effect of pride versus joy
Karsh, Noam
;
Eyal, Tal
- In:
Journal of behavioral decision making
28
(
2015
)
1
,
pp. 27-35
Persistent link: https://www.econbiz.de/10011293377
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