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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Dadashzadeh, Mohammad"
~person:"Mosca, Joseph B."
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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