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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Dadashzadeh, Mohammad"
~person:"Mosca, Joseph B."
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Beziehungsmarketing
2
Brand image
2
Brand management
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Consumer behaviour
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Konsumentenverhalten
2
Markenführung
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Relationship marketing
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Self-Concept
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Brand Image
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Brand Image Congruity
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Brand loyalty
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E-Government
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Geschlecht
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Handelsmarke
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Hedonic
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Just in Time
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Just in time
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Loyalty
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Make-to-order
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Markenartikel
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Markentreue
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Production planning
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Produktionsplanung
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Regierung
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Retail Loyalty
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Retail Store Type
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Retail trade
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Revenue management
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Revenue-Management
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Simulation
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Aufsatz in Zeitschrift
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Dadashzadeh, Mohammad
Mosca, Joseph B.
Rizkallah, Elias G.
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Rocereto, Joseph F.
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Ainscough, Thomas L.
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Auruskeviciene, Vilte
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Gum, John R.
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Lee, Kelvin
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Martin, Gillian Coote
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Miller, Chip E.
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Miller, Heather
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Reardon, James
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Salciuviene, Laura
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Trocchia, Philip J.
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Journal of business & economics research
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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2
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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