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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Dadashzadeh, Mohammad"
~person:"Mosca, Joseph B."
~subject:"Store brand"
~type_genre:"Aufsatz in Zeitschrift"
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Store brand
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenführung
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Markenimage
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Relationship marketing
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Self-Concept
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Brand Image
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Brand Image Congruity
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Brand loyalty
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E-Government
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Einzelhandel
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Gender
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Geschlecht
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Handelsmarke
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Hedonic
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Just in Time
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Just in time
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Loyalty
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Make-to-order
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Markenartikel
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Markentreue
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Production planning
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Produktionsplanung
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Regierung
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Retail Loyalty
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Retail Store Type
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Mosca, Joseph B.
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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