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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Haber, Jeffry"
~person:"Mosca, Joseph B."
~subject:"Markenimage"
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Markenimage
Beziehungsmarketing
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Brand image
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Brand management
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Consumer behaviour
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Markenartikel
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Portfolio selection
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Portfolio-Management
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Privatisierung
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Privatization
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Public expenditure
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Haber, Jeffry
Mosca, Joseph B.
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Miller, Chip E.
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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