//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Decker, Reinhold"
~subject:"Marketing management"
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Pricing strategy
Marketingmanagement
2
Consumer behaviour
1
Consumer goods marketing
1
Decision theory
1
Deutschland
1
Entscheidungstheorie
1
Estimation
1
Germany
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Market research
1
Marketing
1
Marktforschung
1
Schätzung
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Lehrbuch
1
Textbook
1
Language
All
German
2
Author
All
Decker, Reinhold
Homburg, Christian
13
Kuß, Alfred
11
Tomczak, Torsten
9
Reinecke, Sven
6
Herrmann, Andreas
5
Krohmer, Harley
5
Hruschka, Harald
4
Huber, Frank
4
Simon, Hermann
4
Heerde, Harald J. van
3
Kleinaltenkamp, Michael
3
Tropp, Jörg
3
Unger, Fritz
3
Albers, Sönke
2
Bauer, Hans H.
2
Berndt, Ralph
2
Busch, Rainer
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Fantapié Altobelli, Claudia
2
Faßnacht, Martin
2
Fuchs, Wolfgang
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
2
Jäger, Uwe
2
Krafft, Manfred
2
Kreutzer, Ralf T.
2
Kumar, V.
2
Meffert, Heribert
2
Pöllmann, Lorenz
2
Sander, Matthias
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Wirtz, Bernd W.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
Journal of marketing research : JMR
Lehrbuch
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Selected papers of the International Conference on Operations Research : Berlin, August 30 - September 2, 1994
1
SpringerLink / Bücher
1
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Vertriebs- und Kundenmanagement : Marketingmethoden im Einsatz
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing : eine entscheidungsorientierte Einführung
Decker, Reinhold
;
Kroll, Frank
;
Meißner, Martin
; …
-
2015
Persistent link: https://www.econbiz.de/10010215425
Saved in:
2
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->