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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~person:"Hruschka, Harald"
~subject:"Marketingtheorie"
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Hruschka, Harald
Baumgartner, Bernhard
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Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
Handbook of marketing decision models
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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1
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
2
Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald
- In:
Journal of business economics : JBE
71
(
2001
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
Saved in:
3
Schätzung und normative Analyse ausgewählter Preis-Absatz-Funktionen
Hruschka, Harald
- In:
Journal of business economics : JBE
67
(
1997
)
8
,
pp. 845-864
Persistent link: https://www.econbiz.de/10001223390
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