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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeitschrift Führung + Organisation : ZfO"
~subject:"Callcenter"
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Callcenter
Brand management
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USA
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Burmann, Christoph
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König, Verena
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Journal of business economics : JBE
The journal of brand management : an international journal
Zeitschrift Führung + Organisation : ZfO
Gabler Research / Innovatives Markenmanagement
1
Innovatives Markenmanagement
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
2
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
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