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~isPartOf:"Journal of business economics : JBE"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Zeitschrift Führung + Organisation : ZfO"
~subject:"USA"
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Journal of business economics : JBE
The journal of brand management : an international journal
Zeitschrift Führung + Organisation : ZfO
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
2
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
3
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
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