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~isPartOf:"Journal of business economics : JBE"
~language:"eng"
~language:"por"
~person:"Schnittka, Oliver"
~subject:"Brand image"
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Brand image
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
2
Markenführung
2
Markenimage
2
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2
Sponsorship
2
Advertising effects
1
Attitude-based partner fit
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Australien
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Brand alliances
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Brand contrast effects
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Brand extension
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Brand extensions
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Celebrity endorsement
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Celebrity-Werbung
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Confidence
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Schnittka, Oliver
Sattler, Henrik
2
Azimi, Mohammad
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Bayraktaroglu, Ayse Gul
1
Bekk, Magdalena
1
Boztuğ, Yasemin
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Erfgen, Carsten
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Frick, Bernd
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Herm, Steffen
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1
Victoria Villeda, Isabel
1
Völckner, Franziska
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Journal of business economics : JBE
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ECONIS (ZBW)
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
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