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~isPartOf:"Journal of business economics : JBE"
~person:"Gierl, Heribert"
~subject:"Decision under uncertainty"
~subject:"Signalling"
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Decision under uncertainty
Signalling
Theorie
6
Theory
6
Consumer behaviour
4
Deutschland
4
Germany
4
Konsumentenverhalten
4
Innovation
3
Decision theory
2
Entscheidungstheorie
2
Innovation diffusion
2
Innovationsdiffusion
2
Marketing theory
2
Marketingtheorie
2
1995-1996
1
Agency theory
1
Asymmetric information
1
Asymmetrische Information
1
Consumer goods
1
Entscheidung unter Unsicherheit
1
Estimation
1
Experiment
1
Information value
1
Informationswert
1
International marketing
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Internationales Marketing
1
Konsumgüter
1
Market entry
1
Market research
1
Marketing management
1
Marketingmanagement
1
Markteintritt
1
Marktforschung
1
Multinationales Unternehmen
1
Personal Computer
1
Personal computer
1
Prinzipal-Agent-Theorie
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Product management
1
Product quality
1
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Gierl, Heribert
Franck, Egon
2
Opitz, Christian
2
Schuhmacher, Frank
2
Bamberg, Günter
1
Bischoff, Martin
1
Corrente, Salvatore
1
Dorfleitner, Gregor
1
Einhorn, Martin
1
Eisenkopf, Gerald
1
Ernst, Holger
1
Froehlich, Annika C.
1
Gabriel, Alexander
1
Greco, Salvatore
1
Grottke, Michael
1
Hartmann, Maren
1
Heitmann, Mark
1
Helm, Roland
1
Herrmann, Andreas
1
Hofmann, Christian
1
Jahn, Johannes
1
Krapp, Michael
1
Matarazzo, Benedetto
1
Miettinen, Kaisa
1
Mühlroth, Christian
1
Niemann, Rainer
1
Polak, Ben
1
Ruhnke, Klaus
1
Satzinger, Michaela
1
Schnoor, Anje
1
Schwaiger, Nina
1
Sindhya, Karthik
1
Sliwka, Dirk
1
Stiegelmayr, Karin
1
Stumpp, Stefan
1
Sureth, Caren
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Słowiński, Roman
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Weißenberger, Barbara E.
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Zhou-Kangs, Yue
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Journal of business economics : JBE
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ECONIS (ZBW)
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1
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
2
Diffusion und Informationswert von Qualitätssignalen
Gierl, Heribert
;
Stumpp, Stefan
- In:
Journal of business economics : JBE
70
(
2000
)
11
,
pp. 1241-1268
Persistent link: https://www.econbiz.de/10001531382
Saved in:
3
Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert
;
Helm, Roland
;
Satzinger, Michaela
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
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