//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Brand management
Market research
Beziehungsmarketing
6
Relationship marketing
6
Theorie
5
Theory
5
Automotive services industry
2
Deutschland
2
Germany
2
Kfz-Gewerbe
2
Marketing management
2
Marketingmanagement
2
Betriebliche Kennzahl
1
Brand image
1
Conjoint analysis
1
Conjoint-Analyse
1
Customer satisfaction
1
Erfolgsfaktor
1
Estimation
1
Experiment
1
Financial ratio
1
Innovation management
1
Innovationsmanagement
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing
1
Marktsegmentierung
1
Product design
1
Product differentiation
1
Product management
1
Product quality
1
Production organization
1
Produktdifferenzierung
1
Produktgestaltung
1
Produktionsorganisation
1
Produktmanagement
1
Produktqualität
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Huber, Frank
Malhotra, Naresh K.
Sattler, Henrik
5
Hruschka, Harald
4
Herrmann, Andreas
3
Völckner, Franziska
3
Bauer, Hans H.
2
Schnittka, Oliver
2
Albers, Sönke
1
Aust, Eberhard
1
Baier, Daniel
1
Bank, Theo
1
Basse Mama, Houdou
1
Bassen, Alexander
1
Baumgartner, Hans
1
Bekk, Magdalena
1
Blaimont, Cécile
1
Boztuğ, Yasemin
1
Brosi, Prisca
1
Bruhn, Manfred
1
Buhl, Hans Ulrich
1
Decker, Reinhold
1
Engelmann, Jens
1
Erfgen, Carsten
1
Flory, Markus
1
Freiseisen, Bernhard
1
Gaul, Wolfgang
1
Geiger, Ingmar
1
Gensler, Sonja
1
Gierl, Heribert
1
Haas, Alexander
1
Herm, Steffen
1
Hermann, Andreas
1
Hermanns, Arnold
1
Hildebrandt, Lutz
1
Homburg, Christian
1
Johnen, Marius
1
Kaas, Klaus Peter
1
Klapper, Daniel
1
Koch, Nikolas
1
Koschate-Fischer, Nicole
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
Review of marketing research
11
Reihe: Marketing : MAR
8
SAGE library in marketing
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
SpringerLink / Bücher
5
Gabler Edition Wissenschaft
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of automotive technology and management : IJATM
1
International marketing review
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing Intelligence & Planning
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ein Ansatz zur Steuerung der Markenstärke : Grundidee, Methodik und Implikationen
Huber, Frank
;
Herrmann, Andreas
;
Peter, Sibylle
- In:
Journal of business economics : JBE
73
(
2003
)
4
,
pp. 345-370
Persistent link: https://www.econbiz.de/10001752313
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->