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~isPartOf:"Journal of business economics : JBE"
~person:"Völckner, Franziska"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Schätzung"
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Markenführung
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Brand image
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Völckner, Franziska
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Schnittka, Oliver
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Journal of business economics : JBE
Essays on the effects of brand names and prices on consumer behavior
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Journal of marketing
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Marketing letters : a journal of research in marketing
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Brand management ; Vol. 3
1
Die Betriebswirtschaft : DBW
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International journal of electronic commerce : IJEC
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
2
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
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