Silva, Joaquim; Pinho, José Carlos; Soares, Ana; Sá, … - In: Journal of business economics and management 20 (2019) 1, pp. 131-148
sources of heterogeneity. A sample of customers was surveyed to measure perceived risk and benefits, trust, online purchase … perceived risk and trust. The study contributes to understanding the antecedents of online purchase intention and their …