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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Dutta, Sujay"
~subject:"Brand image"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
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Dutta, Sujay
Diamantopoulos, Adamantios
12
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8
Gupta, Suraksha
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Swaen, Valérie
6
Wallpach, Sylvia von
6
Arenas, Daniel
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
5
Fassin, Yves
5
Freeman, R. Edward
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Iglesias, Oriol
5
Markovic, Stefan
5
Merchant, Altaf
5
Michel, Géraldine
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
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Ko, Eunju
4
Kornum, Niels
4
Lindgreen, Adam
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Mühlbacher, Hans
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Ozdemir, Sena
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Pantano, Eleonora
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Sachs, Sybille
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Singh, Jatinder Jit
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Teng, Lefa
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Voyer, Benjamin G.
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global marketing
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ECONIS (ZBW)
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
2
A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Dutta, Sujay
;
Pullig, Chris
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1082-1085
Persistent link: https://www.econbiz.de/10010517096
Saved in:
3
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
4
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
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