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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Unternehmenserfolg
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2,424
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1,741
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Akter, Shahriar
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Badrinarayanan, Vishag
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of strategic marketing
The journal of brand management : an international journal
343
Cogent business & management
334
The journal of product & brand management
308
Strategic management journal
306
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of retailing and consumer services
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International journal of hospitality management
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212
International journal of production economics
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Technological forecasting & social change : an international journal
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International journal of economics and finance
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Journal of Asian finance, economics and business : JAFEB
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Management decision : MD
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Finance research letters
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Applied economics
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Tourism management : research, policies, practice
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International journal of economics and financial issues : IJEFI
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Psychology & marketing
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The international journal of human resource management
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Pacific-Basin finance journal
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European journal of marketing : EJM
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International journal of innovation management
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Journal of banking & finance
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Journal of world business : JWB
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Asia Pacific journal of marketing and logistics
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Business strategy and the environment
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Corporate social responsibility and environmental management
118
International entrepreneurship and management journal
116
Journal of risk and financial management : JRFM
116
The journal of business & industrial marketing
112
Technology analysis & strategic management
110
International review of economics & finance : IREF
109
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
109
Applied economics letters
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ECONIS (ZBW)
1,527
Showing
1
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10
of
1,527
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
4
Artificial intelligence and adaptive response to market changes : a strategy to enhance firm performance and innovation
Sullivan, Yulia
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014548072
Saved in:
5
Assessing the firm-level financial consequences of clustering
Butt, Moeen Naseer
;
Baig, Ahmed S.
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014552110
Saved in:
6
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
10
Calculative trust, relational trust, and organizational performance : a meta-analytic structural equation modeling approach
Bai, Jingkun
;
Su, Jiaoyue
;
Xin, Zihao
;
Wang, Chengqi
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547388
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