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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Roy, Rajat"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Social web
Konsumentenverhalten
10
Preismanagement
5
Pricing strategy
5
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
Beziehungsmarketing
3
Pay-what-you-want
3
Price consciousness
3
Relationship marketing
3
Advertising effects
2
Brand image
2
Experiment
2
Internal reference price
2
Markenimage
2
PWYW
2
Preis
2
Price
2
Social desirability
2
Time orientation
2
Werbewirkung
2
Affective trust
1
Arousal
1
Attitude
1
Attitude and intention
1
Brand management
1
Brand page
1
Brand perceptions
1
Chatbot anthropomorphism
1
Cognitive trust
1
Combined pricing
1
Confidence
1
Credence attributes
1
Customer engagement behavior
1
Customer engagement marketing
1
Customer integration
1
Decision
1
Developing markets
1
Entscheidung
1
Evaluation
1
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10
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10
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10
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English
10
Author
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Roy, Rajat
Laroche, Michel
29
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Phau, Ian
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Teng, Lefa
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Mattila, Anna S.
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Arli, Denni
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Schlegelmilch, Bodo B.
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Roy, Sanjit
7
Vitell, Scott J.
7
Wagner, Udo
7
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Journal of business ethics : JOBE
Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
European journal of marketing : EJM
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
10
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1
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
2
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
3
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
122
(
2021
),
pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
Saved in:
4
Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
126
(
2021
),
pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
Saved in:
5
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
6
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
7
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
8
The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
Saved in:
9
Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011459210
Saved in:
10
An insight into pay-what-you-want pricing
Roy, Rajat
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 733-748
Persistent link: https://www.econbiz.de/10011447599
Saved in:
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