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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Oghazi, Pejvak"
~subject:"Brand image"
~subject:"Führungskräfte"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Oghazi, Pejvak
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of consumer marketing
Psychology & marketing
1
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ECONIS (ZBW)
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Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
The value of managerial ability and general ability for inventor CEOs
Lin, Zhilu
;
Patel, Pankaj
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
135
(
2021
),
pp. 78-98
Persistent link: https://www.econbiz.de/10012643988
Saved in:
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