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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Innovationsmanagement"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Innovationsmanagement
Consumer behaviour
2,430
Konsumentenverhalten
2,430
Corporate social responsibility
1,724
Corporate Social Responsibility
1,715
Business ethics
1,591
Unternehmensethik
1,586
Ethics
1,076
Ethik
1,007
Innovation
885
Firm performance
875
Unternehmenserfolg
873
USA
839
United States
839
Relationship marketing
709
Beziehungsmarketing
707
Brand management
656
Markenführung
655
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649
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643
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617
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611
Markenimage
580
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567
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Diamantopoulos, Adamantios
12
Foroudi, Pantea
11
Gupta, Suraksha
10
Huarng, Kun-Huang
8
Kraus, Sascha
8
Melewar, T. C.
8
Bouncken, Ricarda B.
7
Valette-Florence, Pierre
7
Guzman, Francisco
6
Malik, Ashish
6
Parida, Vinit
6
Sharma, Piyush
6
Veloutsou, Cleopatra
6
Wincent, Joakim
6
Xie, Xuemei
6
Arslanagic-Kalajdzic, Maja
5
De Massis, Alfredo
5
Foroudi, Mohammad Mahdi
5
Iglesias, Oriol
5
Kim, Kyung Hoon
5
Markovic, Stefan
5
Merchant, Altaf
5
Michel, Géraldine
5
Moon, Hakil
5
O'Cass, Aron
5
Wallpach, Sylvia von
5
Witell, Lars
5
Wu, Chih-Wen
5
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Colladon, Andrea Fronzetti
4
Dabić, Marina
4
Dass, Mayukh
4
Davvetas, Vasileios
4
Dennis, Charles
4
Dutta, Sujay
4
Dwivedi, Yogesh Kumar
4
Eisingerich, Andreas B
4
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Journal of business ethics : JOBE
Journal of business research : JBR
The journal of consumer marketing
Technological forecasting & social change : an international journal
644
International journal of innovation management
568
International journal of technology management : IJTM
451
Research policy : policy, management and economic studies of science, technology and innovation
434
Technovation : the international journal of technological innovation, entrepreneurship and technology management
419
Technology analysis & strategic management
399
Journal of open innovation : technology, market, and complexity
381
The journal of brand management : an international journal
340
Industrial marketing management : the international journal for industrial and high-tech firms
337
The journal of product & brand management
314
Journal of retailing and consumer services
265
IEEE transactions on engineering management : EM
264
International journal of innovation and technology management
228
The journal of product innovation management : an international publication of the Product Development & Management Association
211
Innovation: organization & management : IOM
195
Research technology management : RTM
180
R & D management
178
Journal of engineering and technology management : JET-M
162
Creativity and innovation management
159
Industry and innovation
159
International journal of business innovation and research
158
European journal of innovation management
144
Psychology & marketing
138
The journal of business & industrial marketing
132
Industrial and corporate change
125
The journal of technology transfer
124
International journal of hospitality management
123
European journal of marketing : EJM
122
Tourism management : research, policies, practice
122
International journal of entrepreneurship and innovation management
120
Cogent business & management
119
Asia Pacific journal of marketing and logistics
114
The service industries journal
114
Economics of innovation and new technology
112
Journal of knowledge management
112
European journal of innovation management : EJIM
109
Journal of travel and tourism marketing
100
International journal of innovation management : IJIM
99
International journal of production economics
99
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ECONIS (ZBW)
1,142
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41
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50
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41
How does technological opportunism affect firm performance? : the mediating role of resource orchestration
Li, Lixu
;
Chen, Lujie
;
Yan, Ji
;
Xu, Cheng
;
Jiang, Nan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014374933
Saved in:
42
The impact of artificial intelligence capabilities on servitization : the moderating role of absorptive capacity-A dynamic capabilities perspective
Abou-Foul, Mohamad
;
Ruiz-Alba, Jose L.
;
López-Tenorio, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229133
Saved in:
43
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
44
Indirect effect of open innovation on clinical and economic value creation in digital healthcare : a comparative study of European countries
Pundziene, Asta
;
Sermontyte-Baniule, Rima
;
Rialp …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014287535
Saved in:
45
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
46
The influence of sound logo instruments on brand personality perceptions : an investigation of brand ruggedness and sophistication
Puligadda, Sanjay
;
VanBergen, Noah
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534258
Saved in:
47
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
48
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
49
Iterative business model innovation : a conceptual process model and tools for incumbents
Bachmann, Nadine
;
Jodlbauer, Herbert
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434772
Saved in:
50
The language and social behavior of innovators
Colladon, Andrea Fronzetti
;
Toschi, Laura
;
Ughetto, Elisa
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468683
Saved in:
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