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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Thunderbird international business review"
~language:"eng"
~person:"Ko, Eunju"
~person:"Vrontis, Demetris"
~subject:"Brand"
~subject:"Indien"
~subject:"Sustainability"
~type_genre:"Article in journal"
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Brand
Indien
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25
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25
Luxury goods
15
Luxusgüter
15
Fashion
13
Mode
13
Brand management
11
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11
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9
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Ko, Eunju
Vrontis, Demetris
Budhwar, Pawan S.
8
Malik, Ashish
7
Pereira, Vijay
7
Gupta, Suraksha
5
Lindgreen, Adam
5
Merchant, Altaf
5
Munjal, Surender
5
Shukla, Paurav
5
Boiral, Olivier
4
Cho, Yoon-Na
4
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Kim, Kyung Hoon
4
Laroche, Michel
4
Oghazi, Pejvak
4
Phau, Ian
4
Searcy, Cory
4
Ananthram, Subramaniam
3
Augusto, Mário Gomes
3
Bodur, H. Onur
3
Carrigan, Marylyn
3
Chowdhury, Soumyadeb
3
Davvetas, Vasileios
3
De Lange, Deborah E.
3
Dwivedi, Yogesh Kumar
3
Gaur, Ajai S.
3
George, Rejie
3
Grohmann, Bianca
3
Grohs, Reinhard
3
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3
Koll, Oliver
3
Melewar, T. C.
3
Michel, Géraldine
3
Minton, Elizabeth A.
3
Mondal, Arindam
3
Motoki, Kosuke
3
Paillé, Pascal
3
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Journal of business ethics : JOBE
Journal of business research : JBR
Thunderbird international business review
International journal of advertising : the review of marketing communications
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of advertising : the quarterly review of marketing communications
2
Journal for global business advancement : JGBA
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Cross cultural & strategic management
1
EuroMed journal of business
1
Global business & economics review
1
International journal of consumer studies
1
International journal of entrepreneurship and small business : IJESB
1
International journal of globalisation and small business : IJGSB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of technology management : IJTM
1
Journal of Asia Business Studies
1
Journal of customer behaviour
1
Journal of enterprising communities : people and places in the global economy
1
Journal of family business management : JFBM
1
Journal of promotion management : JPM
1
Journal of strategy and management
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative research in financial markets
1
The journal of brand management : an international journal
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
14
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10
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14
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date (oldest first)
1
Disentangling sustainability and resiliency factors in buyer-supplier relationships : a state-of-the-art review
Maleki, Hossein
;
Aghazadeh, Hashem
;
Amoozad Mahdiraji, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304131
Saved in:
2
Ambidexterity's influence on export strategy development : the case of the Indian pharmaceutical industry
Kolte, Ashutosh
;
Festa, Giuseppe
;
Rossi, Matteo
; …
- In:
Thunderbird international business review
64
(
2022
)
5
,
pp. 465-476
Persistent link: https://www.econbiz.de/10013414197
Saved in:
3
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
4
Managing knowledge in Indian organizations : an empirical investigation to examine the moderating role of jugaad
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
141
(
2022
),
pp. 26-39
Persistent link: https://www.econbiz.de/10013168025
Saved in:
5
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
6
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
7
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
8
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
Saved in:
9
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
10
What is a luxury brand? : a new definition and review of the literature
Ko, Eunju
;
Costello, John P.
;
Taylor, Charles Robert
- In:
Journal of business research : JBR
99
(
2019
),
pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
Saved in:
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