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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~subject:"Advertising effects"
~subject:"Consumer vulnerability"
~subject:"Kinder"
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Advertising effects
Consumer vulnerability
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Journal of business ethics : JOBE
NICPRE / National Institute for Commodity Promotion Research and Evaluation
Journal of marketing communications
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Young consumers : insight and ideas for responsible marketers
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Australian journal of management
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Marketing in the new global order : challenges and opportunities
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Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
2
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
3
Relationship between partial and total responses to advertising with application to US meats
Kinnucan, Henry W.
;
Myrland, Øystein
-
2002
Persistent link: https://www.econbiz.de/10001674333
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