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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Australien"
~subject:"Brand"
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Australien
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Journal of business ethics : JOBE
The journal of brand management : an international journal
Journal of business research : JBR
9
The international journal of human resource management
5
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
Journal of retailing and consumer services
3
Bulletin / Reserve Bank of Australia
2
International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
2
Journal of fashion marketing and management
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Journal of promotion management : innovations in planning and applied research
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Melbourne Institute working paper series
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Psychology & marketing
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Agrekon
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Arbeitspapier zur Schriftenreihe Global Branding
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Asia Pacific business review
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Australasian accounting business and finance journal : AABF
1
Australasian marketing journal
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Bangladesh journal of political economy
1
British journal of management
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CESifo Working Paper Series
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Central European business review : CEBR
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Cogent business & management
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Consumer psychology review
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Discussion paper / Centre for Economic Policy Research
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Distributional analysis research programme : discussion paper series
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Economic analysis and policy : EAP ; journal of the Economic Society of Australia
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ECONIS (ZBW)
6
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1
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
2
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
3
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
4
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
5
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
6
A survey of managers' perceptions of corporate ethics and social responsibility and actions that may affect companies' success
Cacioppe, Ron
;
Forster, Nick
;
Fox, Michael
- In:
Journal of business ethics : JOBE
82
(
2008
)
3
,
pp. 681-700
Persistent link: https://www.econbiz.de/10003779719
Saved in:
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