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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of product & brand management"
~subject:"Brand love"
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Brand love
Consumer behaviour
652
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651
Brand management
301
Markenführung
301
Brand image
272
Markenimage
272
Brand
178
Markenartikel
176
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91
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79
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63
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50
Internet marketing
48
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Advertising effects
40
Werbewirkung
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Personality psychology
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Marketingmanagement
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Virales Marketing
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2
Wallace, Elaine
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Li, Yuan
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Loureiro, Sandra Maria Correia
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Journal of business ethics : JOBE
The journal of product & brand management
Journal of business research : JBR
10
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of hospitality management
4
Journal of Islamic marketing
4
Journal of consumer marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
International journal of emerging markets
2
International review on public and non-profit marketing
2
Journal of Product & Brand Management
2
Journal of air transport management
2
Journal of hospitality marketing & management
2
Journal of marketing analytics : JMA
2
Management decision
2
Marketing letters : a journal of research in marketing
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
The journal of asset management
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Asia-Pacific journal of business administration
1
Cogent business & management
1
Corporate reputation review
1
EuroMed journal of business
1
European journal of management and business economics : EJM&BE
1
European journal of marketing : EJM
1
Future Business Journal
1
Global business review
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Marketing Review
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of Consumer Marketing
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ECONIS (ZBW)
17
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17
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1
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Effects of brand feedback to negative eWOM on brand love/hate : an expectancy violation approach
Yang, Jing
;
Mundel, Juan
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 279-292
Persistent link: https://www.econbiz.de/10013164320
Saved in:
4
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
5
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
6
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
7
The differential influence of identification on ethical judgment : the role of brand love
Dalman, M. Deniz
;
Buche, Mari W.
;
Min, Junhong
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 875-891
Persistent link: https://www.econbiz.de/10012058596
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
9
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
10
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
1
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