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~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~person:"Boeuf, Benjamin"
~subject:"Brand image"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Boeuf, Benjamin
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Journal of business ethics : JOBE
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An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
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