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~isPartOf:"Journal of business ethics : JOBE"
~language:"eng"
~person:"Chen, Yu-shan"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Konsumentenverhalten
Consumer behaviour
2
Environmental consciousness
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Environmental management
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Sustainable product
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Umweltbewusstsein
2
Umweltmanagement
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Öko-Produkt
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Brand image
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Confidence
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Corporate Social Responsibility
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Corporate social responsibility
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Creativity
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Dynamic capabilities
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Dynamische Kompetenzen
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Führungsstil
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Green creativity
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Green marketing
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Green transformational leadership
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Innovationsmanagement
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Markenimage
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New product development
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Sustainability
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Taiwan
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Vertrauen
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confusion
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green consumer
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green marketing
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green perceived risk
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Article in journal
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Chen, Yu-shan
Vitell, Scott J.
7
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Singh, Jatinder Jit
5
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Arli, Denni
3
Bodur, H. Onur
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De Bock, Tine
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Doran, Caroline Josephine
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Gentina, Élodie
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Grohmann, Bianca
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Gruber, Verena
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Iglesias, Oriol
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Lu, Long-Chuan
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Markovic, Stefan
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Nepomuceno, Marcelo Vinhal
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Peloza, John
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Sierra, Vicenta
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Walker, Matthew
3
Alvarado-Herrera, Alejandro
2
Antonetti, Paolo
2
Bigné Alcañiz, J. Enrique
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Chang, Hsiu-Hua
2
Chatzidakis, Andreas
2
Cuestas, Pedro J.
2
Deng, Xinming
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Fernando, Mario
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Garg, Nitika
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Govind, Rahul
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Green, Todd
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Hajli, Nick
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Herédia-Colaço, Vera
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Kent, Aubrey
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Laroche, Michel
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Lee, Monle
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Leonidou, Constantinos N.
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Liu, Zhiqiang
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Greenwash and green trust : the mediation effects of green consumer confusion and green perceived risk
Chen, Yu-shan
;
Chang, Ching-hsun
- In:
Journal of business ethics : JOBE
114
(
2013
)
3
,
pp. 489-500
Persistent link: https://www.econbiz.de/10009772867
Saved in:
2
The drivers of green brand equity : green brand image, green satisfaction, and green trust
Chen, Yu-shan
- In:
Journal of business ethics : JOBE
93
(
2010
)
2
,
pp. 307-319
Persistent link: https://www.econbiz.de/10003971107
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