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~isPartOf:"Journal of business ethics : JOBE"
~person:"Bruhn, Manfred"
~person:"De Callatay, François"
~person:"Iglesias, Oriol"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Relationship marketing
4
Common method variance
3
Consumer behaviour
3
Customer perceived ethicality
3
Generalizability theory
3
Konsumentenverhalten
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Markenführung
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Brand equity
2
Business ethics
2
Dienstleistungsqualität
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Unternehmensethik
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Brand architecture
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Consumer goods industry
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Customer satisfaction
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Bruhn, Manfred
De Callatay, François
Iglesias, Oriol
Markovic, Stefan
3
Sierra, Vicenta
3
Singh, Jatinder Jit
3
Kashmiri, Saim
2
Baumann-Pauly, Dorothée
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Bodur, H. Onur
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Buche, Mari W.
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Fon Sim Ong
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Journal of business ethics : JOBE
The journal of brand management : an international journal
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of organizational change management
2
The journal of product & brand management
2
WWZ-Forschungsbericht
2
Absatzwirtschaft
1
Advances in corporate branding
1
Aufbruch : Ingredient Branding schafft Werte
1
Brands with a conscience : how to build a successful and responsible brand
1
Business horizons
1
California management review
1
Die Betriebswirtschaft : DBW
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Erfolgsfaktor Marke
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Forum Dienstleistungsmanagement
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Management research review
1
Marketing : ZFP ; journal of research and management
1
Marketing Intelligence & Planning
1
Marketing Intelligence & Planning: Volume 33, Issue 2
1
Marketing intelligence & planning
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Psychology & marketing
1
Routledge companions in business, management and marketing
1
Serviceorientierung im Unternehmen : Forum Dienstleistungsmanagement
1
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
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1
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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