//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business ethics : JOBE"
~person:"Nyilasy, Gergely"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öko-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Attribution theory
1
Consumer behaviour
1
Corporate advertising
1
Environmental consciousness
1
Environmental management
1
Environmental messages
1
Green advertising
1
Green marketing
1
Green messages
1
Greenwashing
1
Konsumentenverhalten
1
Umweltbewusstsein
1
Umweltmanagement
1
Werbewirkung
1
Werbung
1
Öko-Marketing
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Nyilasy, Gergely
Chang, Ching-hsun
1
Chen, Yu-shan
1
Cho, Yoon-Na
1
Fraj-Andrés, Elena
1
Gangadharbatla, Harsha
1
Johnstone, Micael-Lee
1
Kwon, Gusang
1
Lee, Eun-ju
1
Lee, Sukhan
1
Leonidou, Constantinos N.
1
Martínez Salinas, Eva
1
Matute-Vallejo, Jorge
1
Paladino, Angela
1
Shin, Hyun Jun
1
Skarmeas, Dionysis
1
Tan, Lay Peng
1
Yang, Seungeun
1
more ...
less ...
Published in...
All
Journal of business ethics : JOBE
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Perceived greenwashing : the interactive effects of green advertising and corporate environmental performance on consumer reactions
Nyilasy, Gergely
;
Gangadharbatla, Harsha
;
Paladino, Angela
- In:
Journal of business ethics : JOBE
125
(
2014
)
4
,
pp. 693-707
Persistent link: https://www.econbiz.de/10010442271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->