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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
Consumer behaviour
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brand loyalty
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3
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3
Markenimage
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Business ethics
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Common method variance
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2
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Generalizability theory
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CSRD corporate social responsibility disclosure
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Journal of business ethics : JOBE
Journal of business research : JBR
36
The journal of brand management : an international journal
17
Journal of retailing and consumer services
14
The journal of product & brand management
12
European journal of marketing : EJM
11
International journal of hospitality management
11
Cogent business & management
10
Asia Pacific journal of marketing and logistics
7
Journal of marketing
7
International marketing review
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of strategic marketing
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Marketing intelligence & planning
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International journal of consumer studies
5
Journal of air transport management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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AMS review : official publication of the Academy of Marketing Science
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Global business review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Marketing i menedžment innovacij : m&mi
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The international review of retail, distribution and consumer research
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Administrative Sciences : open access journal
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Asian Academy of Management journal : AAMJ
3
European research studies
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IIMB management review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
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International journal of market research
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International journal of sports marketing & sponsorship
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Journal for global business advancement : JGBA
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of euromarketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
An ethical perspective on necro-advertising : the moderating effect of brand equity
Boeuf, Benjamin
;
Darveau, Jessica
- In:
Journal of business ethics : JOBE
155
(
2019
)
4
,
pp. 1077-1099
Persistent link: https://www.econbiz.de/10011998908
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
Impact of corporate social responsibility disclosure on financial performance : case study of listed pharmaceutical firms of Pakistan
Malik, Muhammad Shoukat
;
Kanwal, Lubna
- In:
Journal of business ethics : JOBE
150
(
2018
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011877531
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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