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~isPartOf:"Journal of business ethics : JOBE"
~subject:"Consumer behaviour"
~subject:"Public opinion"
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Castka, Pavel
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Journal of business ethics : JOBE
Young consumers : insight and ideas for responsible marketers
8
Discussion papers / CEPR
5
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Journal of marketing communications
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European journal of political economy
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Gender in management : an international journal
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of open innovation : technology, market, and complexity
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Journal of promotion management : JPM
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Journal of public economics
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Technological forecasting & social change : an international journal
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2007 Business & Economics Society International Conference ; Vol. 2
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Governance of eco-labels : expert opinion and media coverage
Castka, Pavel
;
Corbett, Charles J.
- In:
Journal of business ethics : JOBE
135
(
2016
)
2
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011498507
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2
Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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